How to Make an SEO Report ? Creating a detailed SEO report is essential for understanding the performance of your website and identifying areas for improvement. This guide will walk you through the process of crafting an SEO report that is both thorough and easy to understand. Let’s dive in!
Executive Summary
Objective
The primary purpose of this SEO report is to evaluate the current state of our SEO efforts, identify key achievements, and outline areas that need attention. Our key goals include increasing organic traffic, improving keyword rankings, and enhancing overall website performance.
Highlights
- Significant increase in organic traffic over the past quarter.
- Improved rankings for high-value keywords.
- Notable increase in conversions from organic traffic.
How to Make an SEO Report – Key Metrics Overview
Organic Traffic
- Total Visits: This month, we recorded a total of 50,000 organic visits.
- Percentage Change (Month-over-Month / Year-over-Year): Month-over-month, we saw a 15% increase in organic traffic, while year-over-year, the increase was 25%.
Keyword Rankings
- Top 10 Keywords (Current Rankings vs. Previous Period): Our top 10 keywords have seen an average improvement of 3 positions compared to the previous period.
Conversion Metrics
- Conversion Rate from Organic Traffic: The current conversion rate stands at 4.5%, up from 3.8% in the previous period.
- Total Conversions (Leads, Sales, etc.): Total conversions from organic traffic reached 2,250 this month.
Bounce Rate
- Current Bounce Rate vs. Previous Period: The bounce rate has improved to 45%, down from 50% in the previous period.
Website Performance
Page Load Speed
- Average Page Load Time: The average page load time is 2.5 seconds, which is a slight improvement from the previous period’s 2.8 seconds.
Mobile Friendliness
- Mobile Usability Issues: There are no significant mobile usability issues detected.
- Mobile Traffic Percentage: Mobile traffic accounts for 60% of total organic visits.
Technical SEO Issues
- Crawl Errors: No crawl errors detected in the last crawl.
- Broken Links: Identified and fixed 5 broken links.
- Sitemap Status: The sitemap is up-to-date and properly indexed.
Keyword Analysis
Top Performing Keywords
- Keyword: “SEO strategies”
- Ranking Position: 3
- Search Volume: 5,000 searches/month
- Click-Through Rate (CTR): 8%
New Keywords
- Newly Ranked Keywords: “advanced SEO techniques”
- Position and Search Volume: Position 10, 1,000 searches/month
Content Performance
Top Pages
- Page URL: /blog/seo-tips
- Organic Traffic: 10,000 visits
- Average Time on Page: 4 minutes
- Bounce Rate: 40%
Content Engagement
- Social Shares: 500 shares
- Comments: 50 comments
Backlink Profile
Total Backlinks
- Number of New Backlinks: 150 new backlinks acquired this month.
- Total Referring Domains: 75 new referring domains.
Top Backlink Sources
- Source Domain: example.com
- Number of Links: 20
Lost Backlinks
- Number of Lost Links: 10 lost backlinks.
- Potential Impact: Minimal impact as the links were of low authority.
Competitor Analysis
Competitor Website Comparison
- Organic Traffic: Competitor A has 40,000 organic visits, while Competitor B has 55,000.
- Keyword Rankings: We outperform Competitor A in 6 out of our top 10 keywords but lag behind Competitor B in 4.
Backlink Profile
- Competitor A: 1,200 backlinks
- Competitor B: 1,500 backlinks
Competitor Strategies
- Notable Tactics: Competitor B focuses heavily on guest blogging and influencer partnerships.
- Opportunities for Improvement: We can enhance our backlink strategy by targeting higher authority sites and increasing guest post outreach.
Recommendations
On-Page SEO
- Suggested Changes: Update meta tags and descriptions to include primary keywords, optimize header tags for better readability and SEO.
Technical SEO
- Fixes for Identified Issues: Resolve remaining broken links, improve schema markup for better search engine understanding.
Content Strategy
- New Content Ideas: Create content around emerging SEO trends and case studies.
- Content Updates: Refresh outdated blog posts with current data and insights.
Link Building
- Targeted Outreach: Focus on acquiring backlinks from industry-leading websites.
- Opportunities for New Backlinks: Collaborate with influencers and participate in industry forums.
Next Steps
Action Plan
- Immediate Actions to Address Issues: Fix identified technical SEO issues, update meta tags.
- Long-Term SEO Strategy: Develop a comprehensive content calendar, increase backlink outreach efforts.
Timeline
- Expected Milestones: Achieve 60,000 organic visits in the next quarter.
- Review Dates: Monthly reviews to assess progress and adjust strategies.
For SEO Free Backlinks Websites
Click – BACKLINKS
Conclusion
Summary of Findings
Our SEO efforts are yielding positive results, with notable improvements in organic traffic, keyword rankings, and conversions. However, there are still areas for improvement, particularly in our backlink profile and content strategy.
Future Outlook
As we continue to refine our strategies and address identified issues, we anticipate sustained growth in organic traffic and conversions. Staying ahead of industry trends and competitor tactics will be crucial for maintaining and enhancing our SEO performance.